One down point in Apple’s numbers was reported iPad sales. Jason Snell:
Apple sold half as many iPads for the 2016 holiday quarter as it did in 2013.
Meanwhile, average selling price sagged, after a brief buoying caused by the release of the 9.7-inch iPad Pro—a sign that during this sluggish holiday period, iPad sales were largely comprised of older, cheaper models.
I chalk this up to iPad maturity. My iPad is more than a year old, and I don’t have any sense that it is slow, outdated. I use it regularly, and have no performance complaints. Sluggish performance is a major factor that would drive me to replace my iPad.
The iPad has 85 percent of the market of tablets priced over $200. The important facts here: Apple’s not interested in selling a sub-$200 iPad, and so that means it’s doing spectacularly well in the market.
If there’s a problem, it’s that Apple built a product that does what it is supposed to do and does it so well that it does not bear replacement. And that’s not a problem for me.