Mike Wuerthele, writing for Apple Insider:

Rumors have been flying that Apple is considering teaming up with a company building customizable keyboards with individual E-ink keys, but the claims, including alleged “confirmations,” appear to spring from a single report that may be little more than self-promotion of an upcoming product.

This is in response to an article that appeared in yesterday’s Wall Street Journal.

It’s all rumors until Apple actually announces it. But this October 27th Apple Mac event, that’s got to be real. It’s just got to be (I’ve got my sights set on a new MacBook Pro, that’s why).