Tech giant Samsung Electronics Co Ltd said on Thursday it is acquiring U.S. artificial intelligence (AI) platform developer Viv Labs Inc, a firm run by a co-creator of Apple Inc’s Siri voice assistant program.

Samsung said in a statement it plans to integrate the San Jose-based company’s AI platform, called Viv, into the Galaxy smartphones and expand voice-assistant services to home appliances and wearable technology devices.

Viv looks to be a pretty robust system. Impressive move.