The South Korean firm has said the Note 7 phones that were sold starting on the official Sept. 1 launch date use a different battery than the recalled devices. But a string of reports by users in China, the world’s top smartphone market, that their Note 7s caught fire have dogged Samsung in a country where they have already fallen out of the top five in terms of market share.

It’s like Samsung is doing everything it can to screw up this recall. What they should do is recall all of the devices and replace them—that’s the only way to restore consumer confidence.