Jake Kanter, writing for Business Insider:

Ben Winston, the co-founder of Fulwell 73 Productions, told us that the Apple show will be about “broadening out to different talents” in a way they are reluctant to do with “The Late Late Show With James Corden.”

And:

“If a movie star was to call up and say ‘can I do ‘Carpool Karaoke’?’’ the answer would always have been ‘no’ because it’s specifically for musicians. Now on this new show, we’re broadening that out to different talents. More in a documentary-based way,” Winston told Business Insider.

And:

“I’ve come to know Jimmy Iovine quite well and Apple Music is looking for more and more content. They’re big fans of James and the work that we’re doing and we started talking about ideas we could do together.

“We had an idea of how ‘Carpool’ could be a series without James, which we’re working on at the moment, and Jimmy was very insistent that Apple has first option on that. I was very happy with that. I think it’s an amazing brand.”

It’ll be interesting to watch this unfold. This is one of Apple’s first forays into this sort of original content, a bit like the rollout of Beats 1 Radio. Apple is bankrolling the venture, but putting control of the creative end in the hands of the people who created the content in the first place.