Bloomberg:
Apple Inc.’s sales of iPads, iPhones and other devices fell 20 percent at Target Corp. stores during the second quarter, confirming Apple’s struggles with a global slowdown in smartphone demand and waning interest in its out-of-date gadgets.
Hmmm. Out-of-date gadgets?
Target CEO Brian Cornell said the weakness in Apple’s sales at the retailer was “across the product suite,” and that the company is putting plans in place to better capitalize on the new devices when they hit the shelves.
“Our guests come to us looking for those products,” Cornell said on a conference call to discuss earnings. “They’re looking for the newness and the innovation. We’re putting together plans with Apple and our merchandising teams to make sure we’re ready to take advantage of that in the back half of the year.”
Hard to tell where this is Target shifting blame for poor sales and actual evidence of an Apple-specific slump. But the out-of-date gadgets stings, at least in part because of the aging MacBook Pro and Mac Pro lineup. But are those gadgets? I certainly wouldn’t call the iPhone or iPad out-of-date.