Bloomberg:

Apple Inc., the world’s richest company, is making a documentary with Cash Money Records, one of the world’s most successful hip-hop labels.

Cash Money is home to Lil Wayne, Nicki Minaj and Drake, with whom Apple already has an exclusive deal. Co-founder Bryan Williams, who performs under the stage name Birdman, posted a picture to his Instagram account on Tuesday alongside Larry Jackson, the head of Apple’s original music content, with both executives holding their chins pensively. The photo celebrated Apple agreeing to fund a documentary for the label, according to people familiar with the deal. It is not, as many had speculated after the photo, an agreement to secure all of Cash Money’s new albums exclusively, the people said.

This is Apple continuing to dip their toes in the water.