Tim Cook on simplicity

From the Washington Post interview, addressing a question about Apple’s longtime philosophy of simplicity:

It’s as important as it ever was. We’re a bit larger today, so we can do a bit more than we could do 10 years ago or even five years ago. But we still have, for our size, an extremely focused product line. You can literally put every product we make on this table. That really is an indication of how focused it is. I think that’s a good thing. Regardless of who you are, there’s only so many things that you can do at a very high-quality and deep, deep level — personally and in business. And so we’re not going to change that. That’s core to our model and way of thinking.

I find it interesting that Tim pulled out this familiar model of being able to put all of Apple’s products on a table top, especially in response to the reporter’s repeated attempts to get him to talk about Apple’s long-rumored car project. If Apple does make a car, that certainly will break the “all out products on one table” model.