The NFL, Twitter, and a possible path to streaming Thursday night games on Apple TV

The linked New York Times piece is worth reading in its own right, with some interesting background on Twitter’s battle with Facebook for the right to stream and sell ads for the NFL’s lucrative Thursday Night Football games.

From the article:

To bolster the effort, Twitter is in talks with Apple to bring the Twitter app to Apple TV, which would potentially let millions of Apple TV users watch the streaming N.F.L. games, according to the two people briefed on the discussions.

Apple and Twitter declined to comment.

It should be noted that Thursday Night Football is said to draw an average of 13 million viewers. That’s on par with the highest rated prime time TV show, Empire.