According to The Wall Street Journal, Apple started talking with the Walt Disney Company in early 2015 about getting Disney-owned content onto its then-planned streaming television service, but Apple executives, iTunes chief Eddy Cue in particular, made demands networks were not prepared to meet.
It makes it sound as though Eddy’s tough tactics are holding Apple back from this market. I don’t buy this at all. Remember, Eddy negotiated music for the iTunes store, which is incredibly popular. We want Eddy to be tough when negotiating deals that we’ll end up paying for, either in purchasing content or subscriptions.
Keep being tough Eddy, we’ll wait for a good deal that we’re willing to pay for.