Google matching Apple on new subscription revenue split, but without 12 month wait


On Wednesday, Apple detailed major shake-ups coming to its powerful app store. Those include a new revenue-sharing model that would give developers more money when users subscribe to a service via their apps — instead of keeping 70 percent of all revenue generated from subscriptions, publishers will be able to keep 85 percent of revenue, once a subscriber has been paying for a year.

Now Google plans to up the ante at its app store: It will also move from a 70/30 split to 85/15 for subscriptions — but instead of requiring developers to hook a subscriber for 12 months before offering the better split, it will make it available right away.

Still trying to wrap my head around the logic of waiting 12 months before the 85/15 split locks in.