The Loop
  • ∞ Home
  • Home
  • ∞ Membership
  • ∞ Privacy
  • A letter from Apple’s VP of Environmental Initiatives
  • About
  • Beard Bash 2017 at WWDC
  • Contact The Loop’s staff members
  • Sample Page
  • Sponsorship
  • Thanks for your RSVP
  • The Dalrymple Report
  • The Dalrymple Report (old)
  • The Dalrymple Report Page 2
  • The Loop magazine
    • Issue 1
      • “So that’s what the spiral thing on my Swiss Army knife is for!”
      • Enduring design
      • Mac gaming’s sad balkanization
      • Not fond of rules
      • The profound power of the Internet in your pocket
      • Tweaking and Sliding: The Jordan Rudess Authorized Biography
      • Welcome to The Loop magazine
    • Issue 2
      • Avoiding the Smartphone Trap
      • Content as Medium
      • Free
      • The Biggest
      • The Evolution of Human Interface
      • The Tentacle, the Monkey and the Motorcycle
    • Issue 3
      • “Is that you Matthew Modine? Is this me?”
      • Legend In the Wings
      • Magical Moments
      • Out Of This World
      • The Digital Revolution of Design
    • Issue 4
      • 1974
      • Accessibility Every Day
      • Do It Because You Love It
      • Everyday Magic
      • Jimmy Page and The Black Crowes Tour 2000
      • The Smell of Rubber and Ozone
    • Issue 5
      • Designing Apps for Everyone
      • Getting Started with iOS and Mac Development
      • Step Right Up
      • Touching the Future
      • Where’s the inter-app-erability?
    • Issue 6
      • Part of the Crowd
      • Playing the Game
      • The Drinker’s Code of Conduct
      • The Unacknowledged Compromise
      • What do you do?
    • Issue 7
      • Helicopters vs. Ninjas
      • How to Have a Crappy Time with Wine
      • It Should Mean Something
      • So You Think My Music Should Be Free
      • Why I Buy Vinyl
    • Issue 8
      • Cynicism Shut Down
      • My Life With the F-Word
      • The Future of Human Interface, Part 2
      • The Magic of Alchemy
      • The Signature
    • Issue 9
      • Chasing Eddie Van Halen’s “Brown Sound”
      • How I Got Started With the Mac: My 27 Year Love Affair
      • Reputation
      • Technology Makes Following Sports Better Than Ever
      • Three Life-Changing Moments: What Apple Has Done
    • Privacy
  • Thoughts on Apple’s Mac Event Keynote

Apple named the world’s most valuable brand

Posted on Thursday, May 12th, 2016 at 9:11 am. PT

Written by Jim Dalrymple

Forbes named Apple the world’s most valuable brand, followed by Google, Microsoft, Coca-Cola, and Facebook.



By Jim Dalrymple and Dave Mark
  • About
  • Contact
  • Membership
  • Sponsorship
  • Shop Amazon—Support The Loop
  • The Dalrymple Report Podcast
BBEdit 14, the power tool for text, adds Notes, vastly extended language support & more.


Follow Us

@jdalrymple
@davemark
@theloop
Facebook
RSS

We also have a full text RSS feed available.

By Jim Dalrymple

© 2025 The Loop Media powered by WordPress | Privacy Policy