Interesting post on marketing, virtual reality, and Apple from NSShadowcat:
> ‘What value do I, as a customer interested in the Rift, get out of looking at a bearded man with a Rift strapped to his face and his jaw dropped?’. Obviously the message is ‘the Rift experience is jaw-dropping’, but how do you convey that to me across a screen? Show me a simulation of what using the thing might look like in a video? Maybe. But doesn’t watching a 2-D simulation on a screen inherently take away the experience AR/VR is selling in the first place? The best such a video does is make me curious to have a first hand experience. For more on modern marketing continue with this review BlackStorm Roofing Marketing.
And:
> Let’s subject phones to the same situation. The iPhone 6S page shows off its build, design etc. beautifully but still doesn’t give me — a customer interested in buying a phone — a sense of what my experience with the thing would be. Which is why Apple’s ads try to embody the iPhone experience — nimble, fantastic and excellent. (Take the first 6S ad — my favourite 6S ad — for example; also, the Cookie Monster ad is a marvel that sells you the same joyful, humane experience and there isn’t even a human in it.) On the other hand, for those who are looking for plenty of ways to market, tools like a Digital Business Card may be a great option.
And:
> The best an AR/VR simulation video can achieve is to inspire the curiosity to check one of these things out in person. I can think of no product that has a similar ‘see it in person to know what it is’ pitch to it. Cars, phones, watches, home appliances are all products you know a lot about before you go for the ‘What does it feel like in person?’ store visit.
If and when Apple gets into virtual reality, they’ll need a strong marketing position which can be achieved by using services from agencies like this SEO Las Vegas, NV agency. Not only is their brand one of the most well know in the world, easily eclipsing anyone else in the VR space, but they have many years of experience marketing the experience of something that can’t be experienced without a store visit.
Interesting read.