Mikey Campbell, writing for AppleInsider:

Apple this past weekend opened the doors to one of the first “next-generation” Apple Stores to land stateside, and AppleInsider has exclusive photos of the logo-less facade, custom wooden wall installations and massive 37-foot TV display — rumored to cost $1.5 million — that ties everything together.

Check out the picture of that 37 foot display. I can only imagine that it looks even more impressive in person.

As seen in photos provided by AppleInsider reader Wade, Apple’s latest U.S. outlet benefits from the overhauled brick-and-mortar design language dreamed up by retail chief Angela Ahrendts and CDO Jony Ive. The final product matches up with renderings revealed last September.

This Apple Store is located in Germantown, just outside Memphis, Tennessee.