Fiat Chrysler chief: “Apple should not try making a car on its own”

Reuters:

U.S. technology giant Apple should collaborate with carmakers to make a vehicle and use the expertise already available rather than attempt to do it on its own, Fiat Chrysler Chief Executive Sergio Marchionne said.

And:

“If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,” Marchionne told journalists. “Illnesses like this come and go, you will recover from them, they’re not lethal.”

My favorite comment on this came from John Gruber:

I can see it now: the Fiat Rokr.

For those who don’t remember, the Motorola Rokr was Apple’s first try at the cell phone game. Below is the video of Steve Jobs introducing the ROKR back in 2005. Classically, he starts off with his trademarked “There’s one more thing”. The intro starts at about 17:24 into the video.

The ROKR never quite took off and we all know what came next.