Vox:

“The bottom line here with the industrial tomatoes is that tomatoes have been bred for yield, production, disease resistance,” Klee told me. “The growers are not paid for flavor — they are paid for yield. So the breeders have given them this stuff that produces a lot of fruit but that doesn’t have any flavor.”“We are raising a whole generation of people who don’t know what a tomato is supposed to taste like.” That’s why you see gigantic strawberries and fist-size apples on the store shelves. Since Americans like their produce big, and big fruit is more efficient to grow, growers do everything they can to supersize their fruit, even at the expense of flavor.

Anyone else noticed this? I did especially when I was in Italy. In particular, the tomatoes tasted amazing and completely different from the blandness of what we get in supermarkets here in North America.

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