7 signs that Apple TV is changing television

Jonny Evans, writing for Computerworld:

> If you live in India why shouldn’t you be able to watch US television? If you live in the US, why can’t you watch TV from Delhi? There isn’t really a good reason, and that’s why you should expect more services like YuppTV. > > South Asia’s largest OTT TV provider, YuppTV’s recently released Apple TV app offers live and catch-up television, thousands of on-demand Bollywood movies and local sports. That’s a significant contrast to the way things worked until relatively recently, when such access required expensive satellite connections.

The obvious answer to the question of why TV programming doesn’t always cross international boundaries is legacy licensing agreements. It will take time for content licensing models to evolve to reflect the modern global reach of services like Apple TV, Netflix, and the like, but that day seems to be coming.

Another factor is regional regulation and censorship, which can vary widely from country to country. Broadcasters and streaming platforms often have to comply with local laws regarding content, advertising, and cultural standards, making it difficult to offer the exact same programming everywhere, and that’s when services like an IPTV Provider are essential to stream your shows as well.

There’s also the issue of market strategy. Networks and studios sometimes choose to release shows at different times or not at all in certain regions to maximize profits, protect local partners, or test audience response before committing to a broader global rollout.

Fascinating read.