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Following last year’s Shot on iPhone 6 campaign, Apple is bringing back the concept for the iPhone 6s.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world.

While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Each photo shot on the new iPhone 6s and 6s Plus will be featured on billboards across 85 cities in 26 countries starting from Jan. 31.

Fire up your cameras!