Last week, Apple added a new section to its web site, appropriate to the new year, entitled Start Something New. This campaign is a revamped version of a similarly named campaign they ran a year ago.

If you get the chance, visit the site on your Mac (see TRIGGER WARNING below). In OS X, the site tracks your mouse movement to navigate a large array of artwork, using acceleration triggered by your mouse speed. Click one of the images to go to a sub-site custom built for that image.

TRIGGER WARNING: If you are susceptible to motion issues, stick to the iOS version of the site. Someone at Apple should look into this ASAP. [H/T Kirk McElhearn and Craig Grannell]