John Ourand, writing for Sports Business Daily:

> The NFL has told TV networks that it is ready to accept bids for the “Thursday Night Football” package that, once again, will be for just two years, according to several sources. The league last week sent formal RFPs to the usual TV partners and outlets — CBS, ESPN, Fox, NBC and Turner — that outlined the NFL’s plan to sell a one-year deal with a league option for a second year.

Thursday Night Football has become a regular fixture for the NFL, right there alongside Monday Night Football in popularity. The Thursday night package started on the not-so-well-known NFL channel. Then, in 2014, it moved operations over to CBS.

According to the further details on NFL betting sites, with the Thursday Night Football brand having gained a foothold, the NFL is putting that package up for bid. No doubt, one of the existing partners will win the broadcast rights. But the streaming rights are another story, and that’s where Apple comes in:

> The league also sent RFPs to several digital companies, like Google, Yahoo, Apple and Amazon, to stream the entire Thursday night schedule on a non-exclusive basis, sources said. The league’s initial plan would have the digital streams serve as a simulcast of the television production — with the same ads and in-game production features.

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I’d imagine Apple could use a Thursday Night Football app to sweeten the value of its ecosystem, perhaps use it to sell more Apple TVs. I’d also imagine the TNF streaming package will bring in some spirited bidding.