Apple’s refreshed business site and funky new URL scheme

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Apple has long had a program specifically designed for businesses, designed to offer discounts at different purchasing tiers and a corresponding level of support.

Now Apple has a newly refreshed portal to help steer those businesses to the resources they need, though the URL scheme is a bit puzzling.

To start things off, go to the root of the tree, apple.com/business.

You’ll see links to sub-portals for iPhone, iPad, and Mac. Take a look at the URL for each of these.

The Mac business portal is under apple.com/business, as you’d expect. But the iPhone portal is under apple.com/iphone and the iPad portal under apple.com/ipad. So if you type apple.com/business/iphone/, you’ll get redirected to apple.com/iphone/business/.

I’m guessing there’s a solid reason for this URL scheme, but I did find it curious.