Taylor Swift:

Taylor Swift is giving her fans on Apple Music a special surprise this holiday, The 1989 World Tour LIVE. The 1989 World Tour LIVE was filmed in front of 76,000 fans at the ANZ Stadium in Sydney, Australia on November 28, 2015. The 1989 World Tour LIVE captures Taylor’s entire performance from Sydney with never seen footage filmed backstage and during rehearsals with surprise musical and special guests that appeared on The 1989 World Tour.

Beginning Sunday, December 20, The 1989 World Tour LIVE will be available in its entirety exclusively to Apple Music members around the world

I expect this to be the first of many such exclusives. Apple has a lot of clout and can make these kinds of deals very lucrative for artists.