Benjamin Smith, writing for The Observer:

The second wave of the web is here.

Soon you will be asking friends if they are part of the Google plan or perhaps the Amazon plan. In fact, in the very near future, we might all be part of the Google, Amazon, or possibly Netflix and Facebook plan. In fact, it is very possible that our choice of plan will be part of how the coming generation defines itself.

What is the second wave? The second wave is the idea that the internet goliaths of the world are now playing for the $150 or so we spend with the cable companies each month. In an effort to justify and grow the monthly price of their particular content bundle, these Goliaths will acquire, roll up, and merge anything and everything into the offering.

This is an all-out war, and it’s all about who you pay each month for all of your entertainment.

That’s about right. Before the great TV disruption, the cable companies owned that $150 a month, the whole thing. Now other folks have figured out how to get their own little piece of that pie.