John Voorhees, author of Blink, writing for MacStories:

One of the keys to succeeding in any online market where supply outstrips demand, or where risk is concentrated, is to remain nimble and distribute the risk. People have experimented with all sorts of revenue models as a hedge against this uncertainty. Memberships and patronage systems are options that let “super fans” support work that they value more than others. But, there’s another option you should consider that has a lower barrier to entry, the potential to reach a far wider audience, and once set up, works on autopilot, producing cash without any intervention by you and at no added cost to your audience – the iTunes Affiliate Program.

Outside of a savvy core of people who recognize that the affiliate program helps them keep doing what they love, the program is still largely unknown. The purpose of this article is to fix that – to lay it all out comprehensively.

Few people outside of Apple know as much about the iTunes Affiliate Program as John Vorhees. This is an expert guide.