Tim Cook’s email about the black teens barred entry from an Apple Store

Buzzfeed:

Earlier this week, a video surfaced of three black teenagers from Sudan and Somalia being barred from entering an Apple store in Melbourne, Australia, because an employee thought “they might steal something.” The company subsequently apologized.

In an email obtained by BuzzFeed News, Tim Cook weighed in on the situation, calling it “unacceptable.”

“What people have seen and heard from watching the video on the web does not represent our values. It is not a message we would ever want to deliver to a customer or hear ourselves,” Cook wrote in the companywide email. “None of us are happy with the way this was handled.”

It is unclear if any disciplinary measures were taken against the manager involved in the incident, but multiple sources familiar with the situation say the employee hasn’t been at the store since.

Nor should they be. While this is yet another embarrassment for Apple this week, I think we can all agree that, as Cook says in the email, this doesn’t represent the company’s values.