Quartz:

Perhaps most universal of all color systems is Pantone—the lingua franca of color.

Sound familiar? Unless you work in design, chances are your first encounter with the mythic New Jersey-based color standards company was via a color-coded mug, iPhone case or in a Sephora makeup counter. In recent years, the design of Pantone’s color chips have become a graphic trope: always a plain band of color with a white bar and some words and black numbers in Helvetica on the bottom.

This chip design is strictly technical, lifted from the layout of a tool used by designers to specify and standardize color when communicating with printers and fabric dyers. So how did it find its way onto mugs, home goods, hospital scrubs, nail polish and even boxer briefs?

The story of Pantone is very interesting. I once sat in a pub in San Francisco during a Macworld Expo with a very drunk Pantone executive who spilled some insider details on how the company orchestrated its way out of the restrictions of the design studio and into the wide open world of pop culture.