Vanessa Friedman, writing for The New York Times:

In 2013, when Ms. Ahrendts was poached with great fanfare from Burberry, where she was chief executive, fashion speculated that she might become the friendlier, more stylish, face of Apple; in her former job, she had been known for her communication skills and charm, and Apple is not known for its female executives. The potential upside of having her as both a manager and an ambassador seemed high.

Yet since starting last year, aside from a few LinkedIn posts on management techniques and the news that she was the highest-paid female executive in the United States in 2014, with a combined package of $82.6 million, she has largely disappeared from public view.

And:

In a recent Fortune profile tied to the publication ranking her as the 16th most powerful woman, a rare interview since Ms. Ahrendts joined Apple (and which, the magazine said, she agreed to only when it was clear they were writing the article whether she participated or not), she explained her absence by saying she wanted to first listen and learn. Fair enough. Listening was one of her signature traits at Burberry. And according to Fortune, she has slowly been changing the company’s retail culture. (The fact you get an email or text telling you when it’s time for your Genius Bar appointment so you don’t have to hang around and wait? Thank Angela.)

But it’s been more than 16 months, and it’s hard not to think Apple is missing a trick here. Especially if it is interested in casting itself in part as a fashion brand.

Curious.