‘Steve Jobs’ bombs: What went wrong with the Apple drama


After racking up the year’s best per-screen average in its opening weekend and doing strong business in limited expansion, “Steve Jobs” hit a stumbling block in its national release. It debuted to a measly $7.3 million, only a little more than the $6.7 million that “Jobs,” a critically derided film about the iPhone father with Ashton Kutcher, made in its initial weekend. Going into the weekend, some tracking suggested that the picture would do as much as $19 million.

So what went wrong?

This dissection by Variety is really interesting. I never expected it to do Star Wars box office but I am a little surprised it has done so little. Apparently, there’s lots of blame to go around.