Mashable:

Apple isn’t just a technology company. It’s increasingly becoming a luxury brand in its own right.

Apple’s sponsorship of the 2016 Met Gala and exhibition—announced last week— further underscores this shifting identity. Dubbed “Manus x Machina: Fashion in the Age of Technology,” the exhibition will highlight the intersection between machine-made fashion and handmade haute couture.

I sat down with Apple Chief Design Officer Jony Ive, Vogue Editor-in-Chief Anna Wintour and Costume Institute Curator Andrew Bolton to talk about the gala and exhibit, how technology and fashion can work together, and the future of the two worlds.

Apple’s move into the “luxury market” is interesting but fraught with pitfalls. The fashion world is notoriously fickle. So it’s always interesting to hear from Apple’s principals about what they think and how they are going to navigate this minefield.