From the Techdirt blog:

We get it. Many of you really hate online advertising. And, indeed, there’s often a good reason for that. The ads can be irrelevant, intrusive and annoying. And, in some cases, they can even be dangerous, as scammers or those with malicious intent slip bad code into ad networks in order to wreak havoc on visitors’ computers. So here’s a deal: if you don’t want to see display/banner ads on Techdirt any more you don’t need to. Just go to your preferences page (whether you have an account or are just browsing without a login) and click the button saying you want to disable ads. And, that’s it. No more network display ads.

Fascinating idea. Good for them. If every site followed this lead, we could tune out the ads that offended, send back a clear message to the advertisers.