Apple:

The moment you use iPhone 6s, you know you’ve never felt anything like it. With just a single press, 3D Touch lets you do more than ever before. Live Photos bring your memories to life in a powerfully vivid way. And that’s just the beginning. Take a deeper look at iPhone 6s, and you’ll find innovation on every level.

The Financial Times asked this morning, before the Apple Event had even started, “Is Apple running out of innovation for the iPhone?” I think that question has been answered. Plus, the new installment plans are going to put iPhones in the hands of even more people.