Apple:
TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW, WatchESPN, Netflix, Hulu, iTunes — apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.
As expected, Apple finally gave us a significant upgrade to the Apple TV. While not many will say it’s the end of traditional TV and the ways we view it, I certainly believe this might be a step along that path. And I think most will agree apps and games will be a huge driver for Apple.