From the Samsung promo site:

For just one dollar, you can try one of our latest Samsung phones for 30 days with no obligation. Your test drive kit will come with the phone of your choice, an activated sim card, and a step-by-step guide to help you start your test drive. After 30 days, if you buy a qualifying Samsung device, there’s even more love in store for you.

Clever? Desperate? Maybe both.