Wired:

While streaming services provide endless ways to introduce listeners to unfamiliar music, the sheer number of them has fragmented the market. As we listen to music more each year, radio still holds the crown in one very important regard. “Radio continues to be the #1 source of discovery for new music,” says David Bakula, a Nielsen analyst.

According to Nielsen’s findings, this is true even for younger listeners, the prime audience for streaming services. “For younger millennials in particular, discovery is more and more driven by social media and other digital formats, but that’s still supplemental to radio,” says Bakula.

To me, Beats 1 is the most interesting aspect of the very uneven Apple Music. I tend to listen to music I already know and like but, listening to the Beats 1 DJs, I’m more likely to hear, listen to, and want to learn more about artists I’ve never heard of before.