Chantal Tode, writing for MobileCommerceDaily:

Mass merchant giant Walmart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail.

While there has been no shortage of marketers jumping in with Apple Watch apps since the device, Walmart’s entry here is notable given the retailer’s value positioning, which is in stark contrast to the $349 starting price for the Apple Watch. Walmart’s app is an extension to the retailer’s iPhone app, enabling customers to use their Apple Watch to check items off their shopping list while they shop without having to take out their phone.

As a reminder, Walmart is the biggest name behind CurrentC, the competitor to Apple Pay, created by the Merchant Customer Exchange (MCX).