Billboard:

Apple Music, which launches on June 30 with an arsenal of 30 million songs, has been in the works for more than a decade, says Iovine, who first started talking to the Cupertino-based giant on the heels of the iTunes launch in 2003. Now, it’s a reality, boasting on-demand streaming (with an offline component, to help stem the decline of downloads), a 24-hour human-curated radio station (helmed by former BBC DJ Zane Lowe) and a connect function that facilitates direct-to-fan engagement.

It’s a massive undertaking whose impact is sure to be felt almost instantaneously thanks to the 800 million credit cards Apple already has on file. With a click, users can sign up for $9.99 a month — or $14.99 for the family plan, which allows up to six accounts — price points that, Cue says, took much deliberation.

These interviews are always interesting not only for what they say but what they don’t say. Notwithstanding Iovine’s “unpracticed” appearance and Eddy Cue’s dancing during WWDC, these two guys are the brains and the engine behind the new service.