Apple doesn’t want to compete — it wants to own the record business

Billboard:

You didn’t have to look too far to spot the action at Clive Davis’ pre-Grammy gala on Feb. 7. Ground zero was table 108, where Apple CEO Tim Cook, senior vp Internet software and services Eddy Cue, iTunes vp Robert Kondrk and Beats co-founder and title-less Apple executive Jimmy Iovine were seated alongside former U.S. Vice President Al Gore and former House speaker Nancy Pelosi. After a shout-out from the party’s host (Davis called Cook a “special human”), music execs lined up single file for an audience with the Apple contingent — not to mention selfies and overshares about their first Macs.

Headline hyperbole aside, Apple is definitely making behind the scenes moves with the music industry. It will be very exciting to see what they come up with.