The real story behind the Fire Phone debacle and what it means for Amazon’s future

Fast Company:

Introduced with grand ambitions last summer, the Fire Phone is widely seen as a fiasco. Originally priced at $199 and intended as an iPhone competitor, it now sells for 99 cents, and Amazon has taken a $170 million write-down largely attributable to unsold Fire Phone inventory.

Yet Bezos finally answers the question with the kind of reasoning that investors, customers, and pundits have come to expect from him: Amazon is going to pour more resources into its phone. Defending the Fire Phone as a “bold bet,” Bezos argues that it’s “going to take many iterations” and “some number of years” to get it right.

I don’t think the Fire Phone will be around in two years.