Apple donating portion of sales to (RED)

Apple on Sunday said it would mark World AIDS Day 2014 by donating a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year—Friday, November 28 (Black Friday) and Monday, December 1.

Apple is also setting up a special (RED) section of the App Store and working with developers of 25 apps to offer exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS.


“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Among the apps that are working with Apple are Angry Birds, CSR Racing, Clash of Clans, Despicable Me: Minion Rush, DJay 2, FIFA 15 Ultimate Team, and GarageBand. I purchased the extra (RED) GarageBand loops this afternoon.

Apple is not only a company that makes some of the best products in the world, they also care about the people that buy them. Its commitment to (RED) over the years is unparalleled—it’s things like this that makes Apple a company to be proud of.

More information on Apple’s commitment to (RED) is available on its Web site.