New York Magazine:

Swisher’s power derives from her reporting — driven, in turn, by her deep sourcing — and from the sense, unnerving to executives, that she has a red phone with a direct connection to the perma-class of venture capitalists on Sand Hill Road who fund their companies and fill their boards and decide their fates.

People like talking to Swisher.

Interesting profile. I’ve talked to Swisher on several occasions and she is, in the simplest terms, “intense”. In a good way.