New York Times:

Amazon on Wednesday introduced its own smartphone — a device optimized to allow customers to consume great amounts of video, books and music, preferably from Amazon.

Jeff Bezos, Amazon’s chief executive, announced the new phone, Fire, here in Seattle, the company’s headquarters.

Amazon executives asked themselves, Mr. Bezos said, only one question: “Can we build a better phone for our most engaged customers?”

“Our most engaged customers” seems to be the key here. What do you think? Is there anything compelling in the “AmaFone” for you?