Computerworld:

Samsung has now announced 11 different Android tablets since the start of 2014. Here’s the thing: Choice is beneficial only when it means something. Flooding consumers with a billion overlapping variations of the same basic concept does little more than cause confusion and dilute your brand.

Put another way, when faced with that menagerie of confusingly named and difficult to distinguish options, what’s a typical consumer going to do? You guessed it: Buy an iPad.

Amazing – and not in a good way.