You spent hours making your design perfect. The images have been meticulously Photoshopped. The calls-to-action have been revised and refined countless times. You know exactly where you want the user’s eye to land and precisely how you want it to move. And with the emergence of eye-tracking technology, it’s finally possible to know whether or not it actually works.

This is a great idea. Use eye tracking to figure out what images work best, and where to place them to bring the user’s attention where you want it.