Facebook said that mobile ads represented 59 percent of its ad revenue in the first quarter, up from 30 percent in the year-ago period. Facebook’s overall revenue grew 72 percent year-on-year to $2.5 billion in the first quarter, above the $2.36 billion expected by analysts polled by Thomson Reuters I/B/E/S.

“They’ve got the right products for what advertisers are looking for and that’s manifesting itself in the results you’re seeing,” said JMP Securities analyst Ronald Josey.

Remember, you are the product being sold.