I really enjoyed Tim’s interview. What I took from the interview is that Apple still cares about the things it always cared about: Design, building great products, and being the best. I’m glad to see that hasn’t changed. Here are a couple of points I picked out:
There will be new categories and we’re working on some great stuff. We’re not ready to talk about it. We’re really working on some really great stuff. I think no one reasonable would say they’re not a new category.
That seems like a warning that some analysts might consider the new products as being in an existing product category. If that’s the case, I have to think Apple would innovate that existing category similar to what it did with the iPod, iPad and iPhone.
We’re still spending an enormous amount on really great talent and people on the Macs of the future.
That’s great to hear. iPad is an amazing product, but not everyone is ready to make that jump yet.
But what we’re not going to do is we’re not going to make junk. We’re not going to put Apple’s brand on something someone else designed.
This is key for Apple. They aren’t worried about throwing out as many products as they can into the market, but rather, making the best products and releasing them when they are ready.