Tim Cook went to Turkey and met with Turkish President Abdullah Gül. Things must have gone well, because Gül went public with a request for Apple to set up shop and invest R&D money in Turkey.
When it was announced that Cook was in Turkey to visit Gül, it was speculated that the meeting would revolve around the initiative that could be worth between $3 billion to $4 billion.
FATIH is an aggressive high-tech educational plan that looks to put up to 15 million tablets into the hands of Turkey’s students. Apple VP of Education John Couch previously met with Gül to discuss the deal in 2013. Turkish Prime Minister Recep Tayyip Erdoğan, the man behind FATIH, subsequently visited Apple’s Cupertino headquarters to get a better understanding of the iPad in education technology.
Good business for both sides.