Steven Levy, on how he came to be part of the Mac’s 1984 launch:

Almost no one remembers who played in the Super Bowl (the Los Angeles Raiders lost to the Washington Redskins. Like I said, 1984 wasn’t like 2014). But the commercial, aired two days before the Mac launch, is part of history, and many can recite the tagline verbatim: “On January 24, Apple will introduce Macintosh. And you’ll see why 1984 won’t be like ’1984.’”

Jobs also planned a massive advertising campaign to follow, including a complete mini-publication that would run in multiple magazines. But, as he would do often in his subsequent career, Jobs relied on the news media to provide the narrative focus for his effort. He decided to give the exclusive story, along with early access to the team, to Newsweek and Rolling Stone, though he also gave briefings to a new magazine called Macworld.

I was the Rolling Stone writer.

Great read.