Producer/director Casey Neistat has a reputation. From his Wikipedia page:

Neistat first gained international fame in late 2003 for a three-minute film titled iPod’s Dirty Secret, criticizing Apple’s lack of a battery replacement program for the iPod. The film received national media exposure and brought broad attention on Apple’s policy towards iPod battery replacements.

Neistat’s latest venture came at the intersection of two unrelated events. On November 7, 2013, the strongest typhoon in recorded history made landfall in the Phillipines. Five days later, Casey received an email from 20th Century Fox asking him to take part in the Live Your Dreams marketing campaign for the movie The Secret Life of Walter Mitty. They offered him $25,000 to make a trailer. He suggested he do something much better with the money and they agreed.

Here’s the video. Great, great, great.