iBeacon combines with iOS Newsstand to deliver location-sensitive content

Nice use of iBeacon tech. Walk into the Bar Kick pub in Shoreditch, London and the soccer magazine When Saturday Comes and the fashion and culture magazine Dazed & Confused will be available automatically, for free via Newsstand, as long as you are within range of the pub’s iBeacon.

The publisher is Exact Editions.

Terrific idea. I think this has legs. The key is discoverability.