iPad activations increase 200% at AT&T

Ralph de la Vega, president and CEO, AT&T Mobility:

“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”

I wish they would give some numbers—that statement feels like something Amazon would do. The obvious question is 200% of what?